PROFILE
Visionary and growth-focused leader with extensive experience implementing robust marketing and communications strategies to increase brand awareness, customer engagement, and revenue growth across diverse environments.
Credible history of pioneering innovative B2B and B2C initiatives, steering online advertising campaigns, managing rebranding efforts, and enhancing employee engagement through impactful campaigns and digital content strategies. Skilled in writing and editing various content types, from speeches to press releases. Proficient in interviewing subject matter experts and transforming insights into compelling written, video, and audio content. Leveraged collaborative approach to developing key marketing collateral and optimizing content for websites and social media platforms. Strong creative and design skills demonstrated through creation of visual assets with an innate capacity to manage multiple projects, interpret data, and deliver timely, high-quality, and cost-effective results.
CORE COMPETENCIES
Corporate Communications & Marketing Management | Creative Direction Leadership | Content Writing & Editing Supervision | Digital & Social Media Management | Brand Positioning, Awareness & Promotion | Strategic Planning & Implementation | Project & Program Management | Business Growth & Expansion | B2B & B2C Marketing Initiatives | Marketing Research & Analytics | Team Building, Leadership & Training | Stakeholder Engagement | Event Planning & Management
PROFESSIONAL EXPERIENCE
NEW YORK BLOOD CENTER ENTERPRISES – New York, NY, 6/2009-4/2024
Director of Corporate Communications & Branding (2019-2024)
Secured promotion to director role, tasked with steering marketing and communication strategies for NYBC Enterprises' eight divisions nationwide and Lindsley F. Kimball Research Institute via leadership and implementation of B2B and B2C initiatives.
Commanded inbound and outbound communications and marketing projects for different messaging mediums through strategic planning and informed decision-making. Governed creation of digital and printed content, including website content and social media campaigns in close collaboration with cross-functional teams. Directed formulation of newsletters, brochures, annual reports, conference displays, advertisements, physical signage, slide presentations, video productions, logos, fundraising campaign collateral, training guides and manuals, and more for seamless execution of daily activities. Steered promotional materials production for conferences and events, conceptualized and enforced a budget for marketing communications as well as evaluated and reported performance metrics of campaigns. Oversaw interns, coordinators, freelancers, and print, public relations, design, video, promotional product, and photography vendors for accomplishing high-level organizational objectives and milestones.
Senior Manager of Marketing & Communications (2009-2019) Piloted editorial and graphic design projects organization-wide and fostered collaboration with top leadership and all staff levels of management by leading all facets related to print and online marketing and communications campaigns. Engineered design, writing, and editing of marketing and communications collateral to ensure cohesion and impact. Championed launch of new website content, an employee news intranet site, and social media channel content through proper supervision of ongoing content updates for sustained relevance and engagement. Managed external print, design, public relations, and photography vendors for seamless execution and alignment with organizational objectives.
KEY ACHIEVEMENTS:
● Led the design, production, and installation of new outdoor and indoor building signage for organization’s headquarters and divisions nationwide, ensuring brand clarity and consistency across locations.
● Amplified 50% surge in employee engagement and created a more connected and informed workforce by executing an internal communications campaign.
● Engaged 1K+ employees by directing production of Pulse+ intranet news platform and NYBCeConnect employee newsletter.
● Boosted conversion, engagement, and click-through rates 150% by designing and launching an online advertising campaign targeting prospective employees for new Rye, NY campus.
● Directed design and production of marketing materials for more than 50 industry events with 3.5K+ attendance that contributed to enhanced brand visibility.
● Spearheaded management of the operating budget, including establishment of contracts with external vendors for efficient resource allocation.
● Launched online portal increasing employee access to key brand assets and improving brand consistency organization-wide.
● Led organization via successful rebranding initiative by organizing quarterly branding team meetings and developing organization's inaugural Brand and Graphic Standards Manual and training video during a period of substantial growth.
● Designed book cover for "Transfusion Medicine and Hemostasis Clinical and Laboratory Aspects, 4th Edition," co-authored by organization’s President and CEO that supported book's visual appeal and credibility
OVARIAN CANCER RESEARCH ALLIANCE – New York, NY, 2007-2009
Director of Communications
Directed production of direct mail campaigns, newsletters, and research journals. Directed social media and website operations, emphasizing content creation and audience engagement. Collaborated with external firms in design, printing, web management, and public relations to deliver cohesive, impactful campaigns. Engaged policymakers to promote ovarian cancer research and treatment through strategic communications in national/international magazines, local newspapers, and online publications.
KEY ACHIEVEMENTS:
• Managed production of HOPE newsletter and directed the creation of OCRFA's inaugural research compendium, encapsulating key scientific advancements and setting a new standard for organizational communications.
• Spearheaded communications initiative that led to President Obama personally contributing the opening letter for the OCRFA gala, significantly amplifying the mission and impact.
HOSPITAL FOR SPECIAL SURGERY – New York, NY, 2002-2007
Secured promotion to new director role charged with overseeing publications and communications strategy for the entire Education Division, including professional, patient, and public education initiatives.
Assistant Director of Publications and Communications (2003-2007)
Promoted to direct internal and external communications and publication projects for all departments within the Education Division. Produced diverse marketing materials such as annual reports, brochures, newsletters, direct mail campaigns, and digital content. Coordinated with a team of designers, printers, and medical editors to ensuring adherence to budget, timelines, and ROI objectives.
Assistant Director of Public and Patient Education (2001-2003)
Led public and patient education initiatives including workshops, health fairs, and wellness programs alongside a diverse team of program coordinators, interns, and instructors. Created and distributed brochures, newsletters, and digital content. Conducted comprehensive market analyses to identify community health education needs and preferences. Coordinated the production of grant proposals, supporting the division's objectives through securing funding and resources for educational initiatives. Manage external vendors.
KEY ACHIEVEMENTS:
• Served as Managing Editor for key publications including the Orthopedic Surgery Annual Report, HealthConnection, and Alumni News newsletter, also pioneering the Division's inaugural Communications Standards Manual.
• Recognized with industry awards including Aster, National Health Information, APEX, 2003 HSS Circle of Excellence Award and Magnum Opus Awards for achieving excellence in communications and publications content and design expertise.
• Launched the division's inaugural patient education brochure and youth nutrition program cookbook, receiving accolades and awards for their innovative approaches to patient engagement.
• Directed marketing and communications strategy and planning for full-day symposium focused on scoliosis education, significantly enhancing public awareness and support for patients.
• Forged a successful partnership with Readymade Productions to create accessible Yoga for Lupus Patients video content, expanding program reach and accessibility.
EDUCATIONAL BACKGROUND
Master of Public Administration-Health Management and Policy (1998)
New York University, Robert F. Wagner Graduate School of Public Service
Public Service Scholarship and Institute for Diversity in Health Management Grant Recipient
Bachelor of Science-Business Administration and Marketing (1996)
American University, Kogod School of Business Administration
Presidential Academic Scholarship Recipient
Executive Leadership Certificate (2007)
Marketing for Business Leaders Certificate (2013)
Cornell University, Samuel Curtis Johnson Graduate School of Management
Project Management Certificate (2017)
University of Chicago Graham School
CONTINUING EDUCATION COURSES
Ethics in the Nonprofit Sector (2020)
Role of the Nonprofit Sector (2020)
Columbia University
Project Management (2017)
Pennsylvania State University
Buddhism and Modern Psychology (2014)
Princeton University
Listening to World Music (2013)
University of Pennsylvania
Copyediting (2005)
New York University
TECHNICAL PROFICIENCY
Microsoft Suite; Adobe Creative Suite; Final Cut Pro; Canva; WordPress; Joomla; Google Analytics
PROFESSIONAL AFFILIATIONS
Alpha Kappa Psi Business Fraternity
Golden Key International Honor Society
New York University Alumni Association
•